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Dear business partners,
A year full of tensions and contradictions lies behind us. Just to name one example: While the DAX has been hitting one high after another, many companies in Germany lack the necessary capital to finance vital investments in technology, infrastructure and growth. From the perspective of small and mid-caps in particular, the German capital market is not making any headway. The tense geopolitical situation is certainly a major factor in the low attractiveness of investments ‘Made in Germany’. But Germany and its companies are also struggling with homemade structural problems here.
But what is the point of joining the general lament?! Despite all the challenges, confidence remains an indispensable basic attitude. Not forced optimism without any basis in reality, but trust in one's own ability to act and strength as an important building block for successful work.
We at IR.on can count ourselves lucky to have achieved a large part of our goals in 2024. This applies not only to the continued positive development of the IR business but also to the increasing establishment of the Sustainability & ESG business unit, in which we have seen a significant increase in new customers. We have also further streamlined and optimised our internal processes and organisation. We are also looking forward to the upcoming rebranding of our corporate brand, which we will present together with the long-awaited relaunch of our website in spring.
Foresight is another basic attitude that is currently more in demand than ever from companies and decision-makers in Germany. The game-changer artificial intelligence opens up unimagined possibilities, but also creates profound new challenges. For us as a communications and management consultancy, AI is of central importance and will become a core component of our new IR.on Strategy 2027. Our basic conviction is: Authentic strategic communication will significantly increase in value and automated AI processes will create the efficiency that will enable us to use our many years of experience in consulting in an even more targeted way for our customers. Our new corporate claim perfectly captures the spirit of the times and our self-image. Look forward to ‘iron. the good guidance company’ and stay with us in 2025!
Merry Christmas, confidence, foresight and all the best for the coming year!
Your IR.on AG team
Would you like to make a small contribution to a better future for others? Then support the Christmas campaign of ‘Main dans la Main - Stiftung Kirchmann für Afrika’. The aim is to improve the living conditions of people in the project countries, which are among the poorest in the world.
