How targeted stakeholder surveys and professional communications consulting made the SDAX company's first Capital Markets Day a success.
The first Capital Markets Day of a listed company is a decisive milestone in capital market communications. For KWS Saat SE & Co. KGaA, a leading seed specialist and member of the SDAX, iron accompanied the process – from strategic preparation and a targeted perception study to the successful execution of the Capital Markets Day in November 2025.
Perception Study provides valuable insights
Before a Capital Markets Day can have its full effect, it must be clear where the company stands. The perceptions of investors, analysts, and other stakeholders can provide important starting points. Together with KWS, iron therefore conducted a structured perception study to accurately assess the initial situation.
In confidential discussions with investors and analysts, iron consultants systematically identified how KWS is perceived by the capital market, which areas for improvement are seen, and how expectation management and communication could be made even more target group oriented. These findings formed the strategic basis for the preparation of the Capital Markets Day.
From strategy to implementation: Professional support at all levels
Using the insights from the perception study, we worked with the KWS team to develop a customized concept for the Capital Markets Day. Our focus was on specifically addressing the identified expectations of the financial community while effectively complementing the company's existing equity story.
We supported KWS in defining its content strategy and developing compelling core messages. The challenge was to present complex topics relating to plant breeding, innovation, and sustainability in a focused equity story that was consistent with the company's strategy. At the same time, we developed a communication concept that effectively conveys the messages across all relevant channels.
From the initial concept to the day of the event, we provided support with key communication and planning aspects: project schedule, event program, invitation management, material creation, press relations, and close coordination with internal and external partners.
Ein erfolgreicher Kapitalmarkttag steht und fällt mit der Performance des Managements. Mit einem gezielten Präsentationstraining durch unseren Kooperationspartner Spark Point bereiteten wir die Sprecher auf dieses wichtige Event vor und sorgten damit für einen souveränen Auftritt des Top-Managements.
The result: a strong signal to the capital market
A successful Capital Markets Day stands or falls with the performance of the management. With targeted presentation training by our cooperation partner Spark Point, we prepared the speakers for this important event and thus ensured a confident performance by the top management.
The project team
- Dariusch Manssuri – Co-partner, Management Board Member
- Fabian Kirchmann – Co-founder, Management Board Member
- Frederic Hilke – Head of Finanzkommunikation & Investor Relations
- Jonas Schneider – Senior Consultant
- Niklas Wagner – Junior Consultant
