{"id":10241,"date":"2025-12-04T11:33:29","date_gmt":"2025-12-04T10:33:29","guid":{"rendered":"https:\/\/ir-on.com\/?p=10241"},"modified":"2025-12-04T15:57:53","modified_gmt":"2025-12-04T14:57:53","slug":"kws-saat-with-strategic-preparation-for-a-successful-capital-markets-day","status":"publish","type":"post","link":"https:\/\/ir-on.com\/en\/kws-saat-mit-strategischer-vorbereitung-zum-erfolgreichen-capital-markets-day\/","title":{"rendered":"KWS SAAT: Strategic preparation for a successful Capital Markets Day"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>How targeted stakeholder surveys and professional communications consulting made the SDAX company's first Capital Markets Day a success<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The first Capital Markets Day of a listed company is a decisive milestone in capital market communications. For <a href=\"https:\/\/www.kws.com\/corp\/en\/\" target=\"_self\"> KWS Saat SE &amp; Co. KGaA<\/a>, a leading seed specialist and member of the SDAX, iron accompanied the process \u2013 from strategic preparation and a targeted perception study to the successful execution of the Capital Markets Day in November 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Perception Study provides valuable insights<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before a Capital Markets Day can have its full effect, it must be clear where the company stands. The perceptions of investors, analysts, and other stakeholders can provide important starting points. Together with KWS, iron therefore conducted a structured perception study to accurately assess the initial situation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In confidential discussions with investors and analysts, iron consultants systematically identified how KWS is perceived by the capital market, which areas for improvement are seen, and how expectation management and communication could be made even more target group oriented. These findings formed the strategic basis for the preparation of the Capital Markets Day.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ir-on.com\/wp-content\/uploads\/2025\/12\/bild-insight-3-1024x683.png\" alt=\"KWS Saat - Capital Markets Day\" class=\"wp-image-10242\" srcset=\"https:\/\/ir-on.com\/wp-content\/uploads\/2025\/12\/bild-insight-3-1024x683.png 1024w, https:\/\/ir-on.com\/wp-content\/uploads\/2025\/12\/bild-insight-3-300x200.png 300w, https:\/\/ir-on.com\/wp-content\/uploads\/2025\/12\/bild-insight-3-768x512.png 768w, https:\/\/ir-on.com\/wp-content\/uploads\/2025\/12\/bild-insight-3-1536x1024.png 1536w, https:\/\/ir-on.com\/wp-content\/uploads\/2025\/12\/bild-insight-3-18x12.png 18w, https:\/\/ir-on.com\/wp-content\/uploads\/2025\/12\/bild-insight-3.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: KWS SAAT SE &amp; Co. KGaA, Einbeck | Photographer: Roman Thomas<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From strategy to implementation: Professional support at all levels<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using the insights from the perception study, we worked with the KWS team to develop a customized concept for the Capital Markets Day. Our focus was on specifically addressing the identified expectations of the financial community while effectively complementing the company's existing equity story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We supported KWS in defining its content strategy and developing compelling core messages. The challenge was to present complex topics relating to plant breeding, innovation, and sustainability in a focused equity story that was consistent with the company's strategy. At the same time, we developed a communication concept that effectively conveys the messages across all relevant channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the initial concept to the day of the event, we provided support with key communication and planning aspects: project schedule, event program, invitation management, material creation, press relations, and close coordination with internal and external partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A successful Capital Markets Day stands and falls with the performance of the management. With targeted presentation training from our cooperation partner Spark Point, we prepared the speakers for this important event and ensured that the top management gave a confident performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The result: a strong signal to the capital market<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A successful Capital Markets Day stands or falls with the performance of the management. With targeted presentation training by our cooperation partner Spark Point, we prepared the speakers for this important event and thus ensured a confident performance by the top management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/ir-on.com\/en\/company\/team\/\">The project team<\/a><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Dariusch Manssuri \u2013 Co-partner, Management Board Member<\/li>\n\n\n\n<li class=\"translation-block\">Fabian Kirchmann \u2013 Co-founder, Management Board Member<\/li>\n\n\n\n<li class=\"translation-block\">Frederic Hilke \u2013 Head of Finanzkommunikation &amp; Investor Relations<\/li>\n\n\n\n<li class=\"translation-block\">Jonas Schneider \u2013 Senior Consultant<\/li>\n\n\n\n<li class=\"translation-block\">Niklas Wagner \u2013 Junior Consultant<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Wie gezielte Stakeholder-Befragung und professionelle Kommunikationsberatung den ersten Kapitalmarkttag des SDAX-Unternehmens zum Erfolg f\u00fchrten. Der erste Capital Markets Day eines [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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href=\"https:\/\/ir-on.com\/en\/kategorie\/ir\/\" class=\"advgb-post-tax-term\">IR<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">IR<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/ir-on.com\/en\/kategorie\/ir\/\" class=\"advgb-post-tax-term\">Capital Markets Day<\/a>","<a href=\"https:\/\/ir-on.com\/en\/kategorie\/ir\/\" class=\"advgb-post-tax-term\">CMD<\/a>","<a href=\"https:\/\/ir-on.com\/en\/kategorie\/ir\/\" class=\"advgb-post-tax-term\">IR<\/a>","<a href=\"https:\/\/ir-on.com\/en\/kategorie\/ir\/\" class=\"advgb-post-tax-term\">IR.on AG<\/a>","<a href=\"https:\/\/ir-on.com\/en\/kategorie\/ir\/\" class=\"advgb-post-tax-term\">Kapitalmarkt<\/a>","<a href=\"https:\/\/ir-on.com\/en\/kategorie\/ir\/\" class=\"advgb-post-tax-term\">Perception Study<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Capital Markets Day<\/span>","<span class=\"advgb-post-tax-term\">CMD<\/span>","<span class=\"advgb-post-tax-term\">IR<\/span>","<span class=\"advgb-post-tax-term\">IR.on AG<\/span>","<span class=\"advgb-post-tax-term\">Kapitalmarkt<\/span>","<span class=\"advgb-post-tax-term\">Perception Study<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 11 months ago","modified":"Updated 11 months ago"},"absolute_dates":{"created":"Posted on December 4, 2025","modified":"Updated on December 4, 2025"},"absolute_dates_time":{"created":"Posted on December 4, 2025 11:33 am","modified":"Updated on December 4, 2025 3:57 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