We develop compelling communication strategies, strengthen your equity story and build lasting trust with investors and stakeholders.
Strategic communication that convinces
On the capital market, nuances often determine success or failure. We help you communicate clearly and build lasting trust.
We support CEOs, CFOs and investor relations managers in strategic decisions – from their first appearance on the capital market to long-term positioning. Our equity and bond stories get to the heart of your business model and convince your stakeholders.
Tailor-made perception studies reveal how your company is really perceived – as a basis for specific recommendations for your communication strategy.
To enable integrated communication with all your stakeholders, we also support you in developing and implementing your sustainability strategy and communication.
Press relations and digital formats that get noticed
Through targeted financial press relations, we increase your visibility and strengthen your reputation among the relevant target groups. Our monitoring tracks market developments and the perception of your company – as a basis for sound strategic recommendations.
Professional media training optimally prepares your spokespersons and management for discussions with financial journalists and investors – for confident performances in every situation.
With digital communication formats, we reach your target groups wherever they are active – from professional LinkedIn strategies to targeted outreach to finfluencers.
Crisis communication – act calmly, regain trust
Crises rarely announce themselves, but how you deal with them determines your reputation and future viability. We prepare you strategically and stand by your side as an experienced partner in critical moments – with the calmness and expertise gained from over 25 years of consulting experience.
Our crisis communication combines rapid response with strategic foresight. We develop crisis scenarios, coordinate central communication across all channels and ensure that your messages remain consistent even under pressure.
In ESG and compliance crises, you benefit from our integrated consulting services: we combine IR and sustainability communication into a credible overall strategy – especially when it matters most.
„Glaubwürdige Stories und wirksame Kommunikation basieren auf einer fundierten, in einem strukturierten Prozess ausgearbeiteten Strategie.“
Selected references
What our clients say
Alexander Koffka
Head of Communications & Investor Relations at ABO Energy
Petra Stappenbeck
CFO der Intershop Communications AG
Johann Schmid-Davis
CFO Hörmann Industries
Are you interested in learning more about us, or would you like to know exactly what we can do for your project? Then please contact us for an initial consultation with no obligation.
Frequently asked questions
How does iron support you in creating a compelling equity or bond story?
The equity or bond story is at the heart of all capital market communications. It must be understandable, credible, and to the point for professional investors and the broader capital market alike. The iron AG team works with you to develop this core message: strategically sound, with an eye on corporate goals, the market environment, and investor structure. Our capital market expertise from over 25 years – including know-how from numerous IPOs, bond issues, acquisitions, and other transactions – flows into every project. The result: a coherent story that convinces investors, builds trust, and increases the value of your company – consistently and over the long term.
What is iron's approach in crisis situations?
In special situations such as restructuring, management changes or market turmoil, every minute counts – and every word. In such phases, our consultants act as level-headed, strategic partners with a clear eye for the essentials. Thanks to our hands-on mentality and flexible approach, we quickly analyse the situation, structure communication, and ensure consistent messaging. As independent consultants, we can provide uncompromisingly neutral recommendations. It goes without saying that we adhere to the highest standards when handling sensitive information. Confidentiality, availability, and reliability are at the core of our corporate philosophy.
How can iron help strengthen the trust of investors and analysts?
Trust is not built overnight, but through clarity, reliability and recognisability in communication. The iron AG team helps to convey equity stories in a targeted manner, manage expectations and build relationships with analysts and investors. Clear and continuous IR work is crucial for small and medium-sized issuers in particular in order to create visibility and gain room for manoeuvre.
We have a well-established IR team – how can we still benefit?
A strong internal IR team is a valuable resource and can be complemented in a targeted manner by working with us. We offer an independent external perspective on your communication strategy, take the pressure off you when it comes to operational issues, and bring the latest best practices from the capital market to the table. As a sparring partner on equal footing, we are at your side when challenging decisions need to be made, for example in relation to capital measures, ad hoc communications, or roadshows. Our diverse expertise in IR and ESG and our long-standing client relationships show that even experienced teams benefit from additional perspectives and reliable support.
Why should we bundle ESG and IR consulting from a single provider?
Sustainability and financial communication are increasingly seen as a single entity on the capital market – sustainability-oriented investors in particular expect consistent communication in both areas. As an independent consultant, iron offers both disciplines from a single source: from ESG strategy development and sustainability reports to integrated capital market communication. Our diverse expertise guarantees not only consistency in content, but also operational efficiency. As responsible consultants, we practice what we preach – and ensure that your sustainability and financial story form a coherent whole.
What makes an iron perception study special and how do we benefit from it?
A perception study systematically analyses how your company is perceived by investors, analysts and other stakeholders. We conduct structured, personal interviews with relevant target groups and identify gaps between self-perception and external perception. Our consultants, who have extensive experience in the capital markets, often obtain more honest assessments in confidential discussions than companies themselves can access. Unlike standardised market research approaches, we rely on individually tailored analyses by trained IR experts. We translate the results into specific recommendations for your communication strategy – from adapting your equity story to targeted investor outreach.
